Are you trying to inspire your team or customer to action?
We used academic research to find a few possible solutions for your company.
Whatever you do,
DON'T hire a speaker.
Researchers evaluated overall attentiveness in virtual meetings by comparing audiences listening to a speaker (one-directional), and audiences actively participating in a meeting with the same speaker (two-directional). Attentiveness measures rose dramatically when audiences participated.
Foster diverse interactions to expand openness to new ideas.
Researchers found expanding group membership to include an outsider led the group to generate 30% more and better ideas, and particularly improved the creative output of the most tenured team members most significantly. This process also keeps intra-team rivals from negating each others’ ideas.