About this experience
What if your team didn’t just run experiments, but knew exactly which ones to pursue, which to kill, and how to learn faster from both?
In this interactive experience led by author and researcher Francesca Gino, your team will explore the paradox at the heart of innovative cultures: the most successful teams experiment boldly, but they are equally disciplined about how they test and evaluate ideas. Through a fast-paced team challenge, participants will experience what it means to collaborate under uncertainty, design experiments that surface flaws early, and make tough calls based on evidence rather than instinct. The result is a sharper ability to take smart risks without wasting time or resources.