The Experience

You have a ‘dream team’ of talent – everyone is smart and accomplished. So why can’t anyone come up with any ideas anymore? Academic research has shown professionals with high expertise can struggle with creativity — while those with less expertise have an easier time to ‘think outside the box’. How to fix this?

Stanford University professor Kathryn Segovia joins you live. She will lead your team through three exercises to activate “Associative Thinking”, move past conventional bottlenecks, and cause your team to see the old problems in new light.

The exercises are based on academic research on how to help teams generate their best ideas. This unique Experience brings outside-in thinking to stimulate your team.

International-Ready International-Ready
$3,000 for up to 10 people
Artboard 1 48-hour hold available

The Creators

Dr. Kathryn Segovia is the Head of Learning Experience Design, Executive Education at the Hasso Plattner Institute of Design at Stanford.

Dr. Segovia holds a Bachelors, Masters and PhD from Stanford University. She is an expert in helping teams flex their creativity and innovation muscles to address complicated, long-standing challenges with a new set of design thinking tools.

Use Cases

This experience can help your team accomplish several goals. Read more about the needs this experience could fill for your team.

Brainstorm and Innovate


Trent • November 2021

Engineering leader with team of 8

“…the best use of one hour that we’ve had in months…”


Riley • October 2021

VP Marketing with 8-person executive team

“…we absolutely got our creative groove back; Kathryn is a pro…”

David • October 2021

BU leader with 7-person team

“…strong recommendation to schedule just immediately before the next time you need everyone’s minds firing on all cylinders…”