Inspire and Motivate Your Sales Team This Year

All the tools you need to engage your sales team, set goals, and start your year strong.

What is a sales kickoff (SKO)?

An SKO is a time when sales teams learn about last year’s performance, celebrate wins, reflect on losses, recognize peers, discuss goals for the upcoming year, train on new products, understand the company vision, and align on key initiatives. A thoughtful sales kickoff (SKO) creates an informed, energized, connected, and aligned sales team.

How to Plan a Sales Kickoff

Don’t forget to check out our ultimate guide to a successful sales kickoff →

1. Select a Theme

Your SKO should have a theme that elevates and unifies the content being shared. Themes common at SKOs are “Changing the game”, “Winning cross-functionally”, or “Listening to the customer”. However, consider thinking about what your sales team needs to do differently this year and select a theme that inspires that change.

2. Invite the Right People

The structure of your company will determine the invitee list, but your SKO should include everyone whose success is directly tied to sales performance. You may also want to include invitations to the CEO, industry leaders, and functional leaders, representation from finance and people teams, and select customers.

3. Create an Agenda

Each day should have a mix of content sessions, interactive experiences, and inspirational elements. For content sessions, SKO should have an equal focus on product enablement, selling skills, and customer acumen. Interactive experiences create connections on your team to unite toward a common goal, and inspirational elements set that goal to work toward.

4. Build Your Content

While creating all the content for your SKO may seem like a daunting task, you can engage executives and rising stars in other functions in focused, structured, high-impact sessions. These sessions don’t need to be too lengthy. The ideal session length is 30 minutes – with longer time only if driven by Q&A. Ask your presenters to leverage stories (rather than frameworks) and interactive presentations (rather than slides).

Build Team Skills + Reach Alignment

Hostage Rescue: An Exercise in Strategy and Teamwork

What happens when your team is tasked by a NAVY Seal Intelligence Officer to a rescue mission? You learn how to problem solve, take initiative and strategize your way through any hostile territory blocking your team from success.

Throughout this virtual experience, you will be given clues and – working together – will execute the mission. At the close, you will jointly reflect on what was learned – and how it can be applied to your work and team.

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Boost Energy & Motivation

Break Down Complexity with Legendary Choreographer

Would you believe it if the world’s most popular choreographer told you that he did not grow up dancing and in fact taught himself how to dance as an adult? Led by legendary choreographer Matt Steffanina, discuss and learn new approaches to mastering a skill – one step at a time. Matt Steffanina, the world’s most popular choreographer and the person behind the moves of Taylor Swift, Snoop Dogg, and Jason Derulo, will join you live in this virtual experience.

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Learn to Take Initiative

What If We All Wore Speedos at Work?

Why do teams perform better as a whole? Discover how to make your team as high-performing as Olympic athletes through vulnerability, accountability, and a shared mindset. Speedos not required.

Four-time Olympic medalist Summer Sanders joins you live. She will discuss three norms of high-performing athletic teams – willingness to be vulnerable, accountability for action, and shared mindset – and help your team apply those ideas to their work.

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Need a recommendation?

We help 1,000s of sales leaders and ops teams pick impactful experiences for their SKO.
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How Teamraderie Works

1. Book

In less than 2 minutes, select your preferred experience date and time and easily invite your team.

2. Prepare

Configure your experience to tailor it to your team. Pick add-ons, share addresses, and receive tracking.

3. Join

Get ready! It’s time to join your experience. Your kit will arrive ahead of time with instructions to review.

5. Extend

You’ll receive additional assets and follow-up activities for your team to extend what you’ve learned in the experience.

4. Share

Enjoy connection with your team! You’ll receive a team photo after your experience which you can share on LinkedIn.

4. Share

Enjoy connection with your team! You’ll receive a team photo after your experience which you can share on LinkedIn.

5. Extend

You’ll receive additional assets and follow-up activities for your team to extend what you’ve learned in the experience.